Ellen Rohr: On A Mission To Connect and Grow The Trades

In this episode of TradesTalk, Justin interviews Ellen Rohr, one of the most respected voices in the trades industry. Known for her no-nonsense approach to business, Ellen shares how leaders can grow personally and professionally through community, connection, and consistent execution.

They talk about two major industry events happening in Anaheim this September:

• Pantheon (Sept 17-19) — ServiceTitan's flagship event for home service pros

• Ignite (Sept 15-16) — a landscape-focused conference during the same week

Far from just software demos, both events offer actionable content around building better sales systems, improving operations, branding, and leadership. Ellen and Justin stress that these events aren’t just educational—they’re transformational when you show up ready to learn, connect, and implement.

Ellen breaks down her philosophy of reciprocity, the value of shop tours with other contractors, and why sharing your playbook doesn’t make you weaker—it makes you better. She encourages trades professionals to adopt a mindset of abundance and reminds us that information is everywhere, but execution is everything.

Justin shares how attending Pantheon in 2024 helped reshape his thinking and business trajectory. They both agree that being in the room with high-performing peers is the ultimate unlock for growth.

📚 Recommended Reads:

• Traction by Gino Wickman

• Build Your Dream Team by Howard Partridge

🎟️ Use code: white50 to get $50 off tickets to either Pantheon or Ignite.