Trades Talk Podcast

Joe Lafigliola: How Process Smart Helps Your Business Grow Without the Overhead

In this episode of TradesTalk, Justin and Maggie sit down with Joe Lafigliola, founder of Process Smart, to explore how trades and service businesses can scale efficiently without breaking the bank on overhead.
Joe shares how Process Smart uses a remote team in India and the Philippines to handle critical back office tasks like estimating, AR and AP, lead follow ups, data entry, and more, which is giving owners breathing room to focus on growth.
They dig into why many companies stall between $4 to $10 million, how overhiring can kill profitability, and why you should build infrastructure for $20 million before you hit it.
If you are tired of wearing too many hats or overloading your team, this episode breaks down how to add horsepower without adding headcount and grow the right way.
 

Craig Muirhead: Building Safer, Stronger Trades Businesses

In this episode of TradesTalk, Justin and Maggie sit down with Craig Muirhead, founder of Canopy Insurance Services, to talk about what it takes to build long-term business partnerships and scalable safety programs in the trades industry.
Craig, based in Santa Cruz, started his brokerage in 2020 after years in the corporate insurance world. He shares how he built his book of business from the ground up and why he walked away from the big firm model to deliver more personalized, relationship-driven service.
Justin reflects on their 12-year journey together, from when K&D was a $1 million business to now a $20 million company and how Craig was one of the few vendors to scale with them, playing a key role in shaping their internal safety culture.
Craig shares actionable advice on launching employee-led safety committees, when to implement them, and how to get real results with full management buy-in. He also explains how safety programs can reduce insurance costs and become a long-term asset, not just an annual task.
Whether you're focused on scaling your company, improving internal safety, or building better vendor relationships, this episode is packed with practical insights from one of the most trusted names in trades insurance.

Michael Ding: How Bobyard Is Building AI Solutions For The Trades

In this episode of Trades Talk, host Justin White interviews Michael Ding, founder of Bobyard, a startup focused on leveraging AI to improve the landscaping industry. Michael shares his journey from growing up in Cupertino to building a company that trains AI models to read construction drawings, specifically for landscaping. The conversation delves into the importance of focusing on a niche, the challenges of implementing AI in traditional industries, and the significance of execution in startup success. Michael emphasizes the potential for AI to revolutionize estimating processes in landscaping, allowing companies to increase their capacity without necessarily hiring more staff. The discussion also touches on the vibrant startup ecosystem in San Francisco and the importance of attracting top talent in AI. Michael concludes with insights on the hard work and dedication required to build a successful startup, highlighting the lessons learned along the way.
 
Michael Ding LinkedIn
 
https://www.bobyard.com/
 
Chapters
00:00
Introduction to Bobyard and Michael Ding
02:19
The Evolution of Bobyard's Focus
05:50
Understanding AI in Construction
10:09
Narrowing Down to Landscaping
13:13
The Impact of Focused Strategy
15:39
Increasing Estimating Capacity with AI
18:06
The Role of Early Adopters in Technology
24:40
Commitment to Execution in Startups
29:02
Scaling Revenue Without Increasing Team Size
31:26
The AI Gold Rush: Opportunities and Challenges
32:09
The Startup Ecosystem: Hype vs. Reality
34:06
Investment Dynamics in AI
34:58
Evaluating AI Startups: Fundamentals Matter
39:23
Attracting Top Talent: The Engineer's Perspective
44:41
Future Vision: Smarter Drawings and Beyond
49:04
The Hard Truths of Startup Life
 

Carlos del Pozo: Solving the Hiring Crisis in the Trades with Team Engine

In this episode of TradesTalk, Justin White and Maggie Wymore sits down with Carlos del Pozo, founder of Team Engine, to dive into how technology can reshape hiring and retention for blue-collar industries like landscaping and construction.
Carlos shares how his background in small business and the military led him to develop Team Engine, a software platform built specifically to recruit, retain, and engage field-based workforces. From automated text communication with applicants to onboarding support and internal team messaging, Team Engine helps bridge the gap between office and field.
With turnover rates in the trades averaging 50% and some roles needing to be filled 4 to 5 times per year, Carlos shares why speed and consistency are the new keys to successful hiring. He outlines practical strategies including keeping your pipeline full year-round, responding to applicants faster, and even over-hiring to account for training time.
If you’re struggling to find and keep great people, this episode is packed with smart, tech-forward solutions you can implement today.
 
Team Engine Links:
https://www.linkedin.com/company/team-engine/
https://www.teamengine.io
 
Disruptor Links:
Disruptors Community Home Page
Landscape Intelligence Chat GPT
 

Paul Sanneman: Why You Should Never Stop Recruiting

In this episode of TradesTalk, Justin and Maggie are joined by Paul Sanneman, founder and CEO of Contractor Staffing Source, to dive into one of the most critical and misunderstood aspects of the trades industry: recruiting.
With over 50 years of experience coaching and working with more than 2,000 contractors, Paul brings a deep, no nonsense perspective on what it really takes to build a winning team. From the early days of pagers to the age of AI, he has seen how talent fuels growth and how the right hiring strategy can make or break a company.
Paul breaks down the biggest myths in the industry, including the idea that you should only recruit when you need someone or that internal hiring is always the best route. He makes the case for continuous recruiting, writing job ads that inspire, and outsourcing your hiring to experts who know how to find and evaluate top tier candidates.
Whether you are running a small team or scaling a multimillion dollar company, this episode will challenge how you think about hiring and give you the tools to do it better.

Chris O'Donohue: Redefining Success Through Self-Care and Culture

In this powerful episode of TradesTalk, Justin White sits down with Chris O'Donohue owner of the Great Canadian Landscape Company, to explore how personal transformation can fuel professional success.
With 25 years in business, 50 employees, and $10M in revenue, Chris opens up about the pivotal experiences that reshaped his life—starting with a transformative ski trip organized by LMN founder Mark Bradley. What started as a helicopter skiing adventure turned into a deep, vulnerable mastermind with 16 industry leaders, leading Chris to re-evaluate his health, leadership, and priorities.
Chris shares how he lost 40 pounds, restructured his business, started 6 AM workouts, and began leading with empathy—all driven by his desire to be more present for his two daughters and break generational health patterns.
The episode dives into how self-care became his most important business strategy, how he’s navigating challenges in Vancouver’s real estate and labor markets, and why he believes in abundance over competition.
Through honest reflections, leadership lessons, and inspiring mantras, Chris challenges listeners to rethink success—not just in terms of growth and revenue, but by how well you take care of yourself, your people, and your purpose.

Mike Loftus: Growth Through Acquisition without Outside Capital

In this episode of TradesTalk, Justin White sits down with Mike Loftus, founder of Connor’s Landscape, to break down how he scaled his business from a single truck and $10,000 to a $6 million commercial landscaping powerhouse.
Mike reveals his acquisition-first approach, using SBA 7(a) loans and seller financing to buy small, overlooked businesses that larger companies ignore. He shares how annual price increases, strategic diversification, and careful due diligence have helped him grow while staying in full control—without outside investors.
With more landscape business owners looking to sell in the next five years, Mike sees a huge opportunity ahead. His top advice? Always raise prices 2-3% annually to stay ahead of rising costs and protect profitability.

Kris Kiser: Revolutionizing EquipExpo & the Landscape Industry

In this episode of TradesTalk, Justin sits down with Kris Kiser, President & CEO of the Outdoor Power Equipment Institute (OPEI) and EquipExpo, the industry’s largest trade show for landscape professionals.
Kris shares how EquipExpo, held annually in Louisville, Kentucky, has grown into a must-attend event, offering hands-on equipment demos, networking with top manufacturers, and valuable learning opportunities. The conversation dives into key industry trends, including the rise of battery-powered and robotic equipment, and how OPEI is driving innovation.
Beyond the expo, Kris also discusses the Turf Mutt Foundation, an initiative that educates kids about environmental stewardship using a fun, cartoon dog mascot.
If you're in the landscaping industry, you won’t want to miss Kris’s insights on how EquipExpo continues to evolve, bringing the industry together in new and exciting ways.

Derek Derdivanis: 7 Powerful Secrets to Building a Thriving Business

In this episode of TradeTalk, host Justin White interviews Derek Derdivanis, a seasoned entrepreneur and Vistage coach, who shares his insights on the seven key principles for building a successful business. Derek emphasizes the importance of accountability, a strong company culture, understanding team dynamics, strategic planning, and the value of having an executive assistant. He also highlights the significance of lifelong learning and being part of a peer advisory group to enhance leadership skills. The conversation is rich with practical advice and personal anecdotes, making it a valuable resource for current and aspiring business leaders.
Accountability is the number one challenge in business. Culture is essential for attracting and retaining talent. Implementing EOS can enhance accountability in teams. Regular strategic one-on-ones can align goals and expectations. Strategic planning sessions are crucial for business growth. An executive assistant can significantly increase productivity. Lifelong learning is vital for personal and professional growth. Peer advisory groups provide valuable insights and accountability. Inspiring your team is a key responsibility of leadership. Surrounding yourself with like-minded individuals fosters growth.
 
Vistage: https://myvistage.com/
 
Massive Action Mastermind:
https://www.jwhitegroup.com/event-details/massive-action-mastermind-santa-cruz-ca

How Top Green is Revolutionizing Efficiency in the Trades Industry

 
In this episode of TradesTalk, Justin White is joined by industry veterans Bryan Mours and Sean Eddy to discuss the role of technology and innovation in driving efficiency and productivity in the trades industry. Bryan, with over 45 years of experience in landscaping and HVAC, shares his journey from helping build Aspire software to advising companies like Top Green. Sean brings his sales expertise and passion for bridging sales and production to empower field teams and improve operations.
Together, they dive into the critical need for technology-driven solutions in landscaping and other trades, offering insights on how Top Green is creating efficiencies and supporting business growth. Whether you're in the trades industry or looking to improve operations, this conversation is packed with actionable advice and forward-thinking strategies.